In this age of cutthroat competition between companies in a particular business, one of the best ways to attract them is to make a website that is designed to perfection. You must have gone through statements by website owners and executives that their website is an award winning one. But if their target market will not be impressed by it, what’s the award and all the accolade worth of? The point I want to make is that a website must boost of a design that not just only attract visitors in hordes but also boost their sales prospects.
Companies, regardless of their size and nature of business, need more traffic on their website so that it can translate into good sales figures. Reigning a current website can be something of a headache for a company as well as the designing company. Taking the assistance from a company offering such services can be tricky as businesses need to make sure that they select an agency which offers them exclusive support and recommend changes which can be instrumental in their future success.
Features of a Modern Website
I am sure that if you are able to connect with a web design agency New York that offers services in this regard, the requirement of a modern website these days is for a clean design offering easy navigation. A cluttered design with cool graphics is a thing of yester years as no one looks at graphics and get impressed. It is the overall design that makes it count. For making an ecommerce-ready website which can offer you high-conversion rate, following are the top 3 aspects which I will now discuss with you.
- Value Proposition concerning the Visitors
Everyone you will meet these look busy. Or at least they pretend it so. That’s why most of us don’t have much time for any activity as we have to complete a lot of work. Similar case applies to going through a website for the first time and look around for the required information. If a visitor logs on to a website and then look around, he don’t waste even a minute in leaving that website for good if he has t click more than thrice to get what he wants.
Time is money. So the need to apply a complex UI/UX and award worthy design for a simple grocery store, for example, is not worth it. Everything from the landing page to campaign creation and the home page should be carefully developed as a single error can be the death warrant for your business. That’s why you need to apply a clear USP to make your visitors get what they are looking for in shortest time possible.
- Call to Action Buttons
Once you know that your visitors are hooked onto your website, the next logical step is creating a CTA which, according to the latest research, can increase conversion rate by 105.9%. Once your visitor gets all the information he needs on your website, it’s time to offer him an offer he can’t resist. That’s where the role of an irresistible CTA comes into play. It is simply your doorway to all the success you have in mind. Hence the design of the CTA need to be impeccable.
Once you will be okay with a design for a CTA, don’t think of it as the ultimate. After few days, check the results your CTA is getting and if you are not satisfied with it, change the design immediately. Just an oval or round button telling your customers to buy a thing won’t yield good results. Get in touch with your designers and tell them to think out of the box so that a CTA not only looks good but sends a proper message across. Similarly the headlines at the top of the pages should also dealt with for making a maximum impact.
- Check-Out Page
Just recently I encountered a checkout page which was so weirdly designed that I wonder the company wanted to facilitate the people in checking out or make them suffer actually how to do it. The design and layout were all over the place and that’s one thing businesses simply can’t afford. The design of the checkout page don’t need any rocket science for making it look different form the other pages as any such misadventure can result in dire consequences for a website.
You can simply check out the checkout page of famous shopping portals and ecommerce websites. Amazon.com is the benchmark for all the aspiring entrepreneurs and its website can easily be analyzed for this purpose too. Once the product is in the cart and the customer has proceeded to the checkout page, make the process very simple and as much hassle free as possible.
I am sure my readers can come up with good suggestions about how to make this blog even better in the future. If you want to give your feedback too, please use the comments section below for more information.