The Importance of Photos in Social Media
Photographs can be a powerful tool to communicate your emotions and ideals but of course this is only possible if you have the right pictures with you.
As of today, people don’t really pay much attention to details not unless it caught their attention. This is the main reason why images is significant nowadays especially on social media.
Most of the time people are able to process images faster since a huge part of the human brain is focused on processing visuals. With just a hundred milliseconds a person can already identify a particular object making images an ideal way to speak one’s mind in today’s time wherein people have short-attention span.
With the Right Images You Can Catch One’s Attention
The increasing number of social media users nowadays making it a perfect avenue to grab one’s attention using pictures. People are more entice to read social media posts further if they can see a very captivating photo attach to it.
Once a person see a strange photo at an instance the brain process the images and trigger the person’s curiosity.
Sometimes it is beneficial if you are choosy or very particular with details and this includes the selection of photos to use in your social media post. For instance your target market are men who are more likely in college then you wouldn’t want to share photos of families and children. And so what you will focus is a photograph that will make your audience think and contemplate.
The Power of Using Varied Photos
If the photos have similar features and attributes then more likely people will not be excited to read further. The best way to keep them interested with your posts is to use varied images like candid pictures taken through mobile phones, banners made with the
, memes, stock images and more.
The real deal of using varied pictures is that your readers will not think of your posts as old fashioned and boring. This way you can be assured that your readers will not lose their interest because of redundancy in photos and boredom.
It is not also ideal to use photos of yourself. Keep in mind that you are using social media because you want people to be interested with your posts hence if you post something about yourself most of your readers will think, what’s in it for them?
Photos Help Your Audience Remember What You Want Them To Know
Research shows that people will only remember 10% of what they hear after 72 hours. If you will use relevant images along with your posts, there is a 65% chance that they will remember it even if 3 days have already passed.
If your purpose is to keep the general public interested with the brand that you are marketing then might as well use relevant image.